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Our Story

With two stores and over 75 designers, our sophisticated products come from faraway places like Egypt and India, as well as our own backyard. We’re proud to support Canadian artists who are crafting Canadian jewelry and Canadian stories and have become a market for thoughtful exchange, connection and creativity. From statement making sunglasses and nostalgic necklaces to eclectic earrings and awe inspiring accessories, we empower and spoil women through fashionable and accessible gifts for ourselves, and the women who inspire us.


Kindness starts with our Community

In our quest to bring more joy to our community, we are proud to support a number of charities and participate in projects that we love.

We dedicate time to building leaders

Our founder, Shashi Behl, speaks at many women-led & business initiatives in Alberta

We design and we give back

Joydrop actively donates jewelry to be used at auctions for local benefits and galas across the province.

Meet Shashi

The Joydrop journey begins with one woman’s quest to share other women’s stories. Shashi Behl has always adored jewelry, but was also fascinated by the creators behind the scenes. She is inspired by the passion that goes into every piece - pieces which are part of a much bigger, beautiful puzzle. 

For Shashi, life and business are about simple pleasures. Good margaritas. Really good friends.  An epic mountain hike when the clouds are just right. Lime popsicles.  Her husbands’ belly laugh. Her son's deadpan humour. And a gift that makes a friend gush. It’s that easy. They are simple things that mean everything. 

A passionate entrepreneur and strong advocate for women in business, Shashi has founded and partnered with various women lead businesses before opening the doors of Joydrop.

When she’s not sourcing the world for the best products and stories, Shashi enjoys travelling with her family, road biking, practicing yoga, reading and hearing about other peoples’ stories. 

Your style - let's mix it up.

Your style - let's mix it up.

The Journey Behind the Joy

There is so much joy in the world around us. We want to find it, soak it up, and celebrate it with friends, sisters, aunts, moms, teachers and daughters. What a gift to be able to brighten their world through ours.

Women-Led Designers


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